Coaching for
Self Discovery
Who Am I Now?
What Do I Really Want?
I bring the art of coaching, the insights of psychotherapy and the craft of filmmaking together in a way that helps people discover who they truly are and what they truly want from life.
How it Works
I interview people with a video camera by my side. I ask a series of deep, thought provoking questions -- ones I’ve carefully developed through my years of work as a therapist. These questions are designed to gently guide you inward. They help you uncover more about who you really are and what you truly want in life.
As the conversation unfolds, my camera captures every tiny detail about the way you express yourself, right as it appears.
After the interview, I send you a film of yourself to watch. This is usually a powerful experience. You might, for example, notice the heaviness in your voice as you talk about staying in a job or relationship that no longer feels right. Or you might see the way your eyes light up and your body leans forward as you speak about making that career switch or finally going after that volunteer role overseas you've always dreamed about. Watching yourself on film is like holding up a mirror -- you get to see and hear your own truth in a way that’s rarely possible in everyday life.
A few weeks later, we reconnect for a series of online debrief sessions. We talk about what you saw on screen what that might mean for you. This process deepens your understanding of yourself and helps you move more clearly and confidently in the direction of the life you want.
SPOTLIGHT
“What a unique experience, sitting with a filmmaker in such an intimate setting, telling the story of how I came to be who I am. Sharing the most personal thoughts with Adrian was like an excavation- not always comfortable, at times deeply emotional- digging out my truest words and inspiring me to think as deeply as I ever have about the narrative of my life and my hopes for the future."
—Marcy Porus-Gottlieb, Executive Coach, MEA alum.
Praise from Clients
“Working with Adrian unveiled a distinct clarity of vision as I move into a new phase of life. He helped me uncover what was there all along, waiting to be told.”
— Heather M.M
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Commander Amber Comisso
Royal Canadian Navy
On the day of filming, I quickly forgot that there was even a camera there! He was so easy to talk to and listened in a very meaningful way, leaving ample space to think and reflect. It was almost like talking with an old friend, despite the fact that we had never met in person! In the days after filming, I found that I was in a very reflective state of mind. He made me think about my life and my goals in ways I hadn't really considered before.
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Chip Conley
Author, founder of Modern Elder Academy
Adrian is so talented on so many levels. He flew down to San Francisco to shoot some footage of me at Air BnB HQ. He is such a gentleman and a classic professional in terms of his work style. Diligent, focused, and an ease to be with. He asked me some very thoughtful, deep questions which invited some simpatico answers. As such, I recommend Adrian with the highest validation possible.
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![Man wearing a wide-brimmed hat, sunglasses, and a blue bandana outdoors in a snowy mountain landscape.]()
Aaron White, PhD
School Psychologist, Global Nomad
Adrian’s warm, calm, and reassuring demeanor, his patience in letting things play out, his insightful questions, … all contributed to a remarkable experience for me. I found myself saying much more than I anticipated and found myself reaching deep for responses to Adrian’s insightful probes. Adrian is talented coach, and when that is combined with his gifts as a counselor and filmmaker, the outcome is almost guaranteed to be deep and meaningful. Adrian has a way of drawing the truth out of people that is both challenging and affirming.
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Mike Stolte
Executive Director at Centre for Innovative and Entrepreneurial Leadership
Adrian has a rare sense of compassion and understanding. People often talk about thought leaders. Adrian is out in front as both a thought AND a heart leader, exploring territory that few men ever dare to go near. His approach allows one to feel secure and safe in the vulnerable places and moments that often can lead to self-discovery. Adrian has a rare gift that allows space, the space required for one's own nuggets of wisdom and clarity to emerge from the chaos of our thoughts.
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Kathy Hrabluk
Vice-chair, Learning in Retirement, Selkirk College
I recently had the good fortune to attend a presentation by Adrian in Nelson B.C. It was readily evident to me that he is a gifted speaker and filmmaker. Adrian's deep compassion for the human condition and the empathetic space he creates for individual stories waiting/needing to be told, captivated my attention. By asking the right questions with kindness, Adrian guides others to bravely explore their life's journey and in doing so shines a light on their resilience, courage and truth. I believe Adrian is doing important work with people in a world that needs just that in these challenging times.
SPOTLIGHT
“Being interviewed by Adrian was an incredible experience—one that felt less like an interview and more like a journey home. There’s something powerful about speaking your truth out loud, about hearing your own words and recognizing the weight of the choices that have shaped you. This conversation wasn’t just about telling my story—it was about witnessing it, reconnecting with the depth of the decisions I’ve made over these past years, and realizing, with clarity, just how much I’ve grown into the person I am today. Thank you, Adrian, for creating such a beautiful mirror.”
—Tim Bakke, MEA alum.
The camera draws out our own inarticulate knowings, serves as a mirror for seeing our truth.
—Adrian Juric
Why I Do This Work
I had a powerful experience on camera with a gifted fellow filmmaker many years ago. That interview experience and the film debrief we did later helped awaken me to some powerfully self-limiting beliefs. Beliefs about myself that I hadn’t known about, beliefs that had lived in my blind spot my whole life. The experience released me and put me onto a whole new path. I was suddenly clear about who I really was and what I really wanted in life.
What You Get
from Your Experience
Insight into the way the history you've inherited has impacted your choices and your outlook on life.
New found clarity about who you are now and what matters most.
An enhanced ability to lead a life that is yours and yours alone.
Who It’s For
I work with people who are in powerful moments of transition and want to create lives of meaning, purpose, and impact.
You might be approaching (or just beyond) retirement, eager to craft a vibrant and fulfilling next chapter.
You may have left a role, sold a business, or faced a major life shift, and now you're navigating who you are and what's next.
You’re thinking about your legacy, feeling the call to give back, mentor, or contribute to something larger than yourself.
You’re craving creativity and meaning, wanting to express yourself in new ways and reconnect with what lights you up.
SPOTLIGHT
“Adrian’s presence and process was a welcoming space in which it felt safe for my Soul to show up. This midlife (and beyond) passage has been a very long and hard one for me, during which I have felt stripped down, stuck, and like a failure. It has not been a “hero’s journey” of overcoming obstacles and accomplishing a societally-recognized wonderful new outer life. Instead, it’s been immense, deep inner soul growth. Hearing myself say and know that “I wouldn’t trade who I am now for anything” was a surprise, a deep truth, a pearl of great price and peace for my mind and heart. The filming was a homecoming—coming home to my Soul—and catalyzed my stepping into a “larger identity.”
—Elaine Cornick, Cultural Butterfly Project
If you’re ready to explore what’s possible through this unique approach to self-discovery contact me.
